User Interface/User Experience.
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User Friendly Websites
It is of the utmost importance that your website is user friendly.
Don't leave customers floating around !
Easy TO NAVIGATE
A key aspect to website building, which can very often be overlooked, is how easy are they to use ? It is of the utmost importance that your website is user friendly. It is all very well having a fabulous looking website with all the bells and whistles, but if it is not easy for customers to navigate, it can have a catastrophic effect.
How many times have we all visited websites and been unable to easily find the product we are looking for or where to go next. Frustration can be a major factor in losing sales on your site. Customers are likely to give up and look elsewhere, which is a crime, when you have managed to get them onto your website in the first place. It is critically important that your website is clear and concise with a fully functioning search facility. Customers should be able to flow easily through your site from the moment they land on the homepage to the minute they checkout. This is a one shot deal, as you only have one opportunity to gain a potential customers attention.
This is where we come in. In managing an e-commerce website turning over in excess of a million pounds, I have gained a wealth of experience when it comes to website structure, layout and usability. We create user friendly websites, giving your customers an enjoyable experience rather than one of frustration and stress. This in turn increases your conversion rate, thus increasing your overall sales and profits.
A good website should be easy to navigate, have a great search function and a simple checkout. It should also be clear and easy to read, as well as maintaining a feel of simplicity. I believe a good business website should be a calm, tranquil place, where you can think clearly whilst making decisions.
Above all your website should be fool proof. After all, not all your customers will be tech geeks, in fact many may well be technophobes.